Client
Pulse EV Ltd – an electric vehicle manufacturer developing modular, autonomy-ready platforms for commercial and industrial use.
Project Overview
Pulse EV needed a clear, compelling A4 brochure to promote the eTrak Platform, an electric, dual-motor vehicle designed for agriculture, forestry, leisure, and other utility applications. The challenge was to present highly technical specifications in a format that was visually appealing, easy to navigate, and aligned with the brand’s identity.
Objectives
- Create a brochure that communicates complex technical information in a simple, structured way.
- Reflect the company’s engineering-led, future-focused brand personality.
- Highlight key product capabilities such as payload, towing capacity, battery performance, and autonomy features.
- Ensure the brochure can be used both digitally and in print.
Design Approach
I developed a clean, modern layout with strong typographic hierarchy and spacious structuring, ensuring each section is quick to interpret. Technical data was broken into digestible blocks, supported by consistent iconography and spacing to maintain clarity.
To mirror the precision of the engineering behind the eTrak Platform, I used sharp lines, balanced grids, and a restrained colour palette inspired by the brand’s identity. This helped create a professional, trustworthy tone while keeping the focus on the product’s capabilities.
Key Design Features
- Clear specification panels that allow readers to quickly scan technical details like torque, speed, weight, and control systems.
- Modular layout that echoes the adaptability of the vehicle itself.
- Consistent branding through typography, spacing, and colour choices.
- Strong messaging hierarchy, emphasising standout features such as “360° turn capability”, “1,000kg tow capacity”, and upcoming full-autonomy upgrades.
- Forward-looking section highlighting future product developments scheduled for Q1 2026.
Outcome
The final brochure successfully communicates the engineering strengths of the eTrak Platform while keeping the design refined and accessible. Pulse EV now has a professional marketing asset that supports sales conversations, trade show presentations, and online enquiries.
This project showcases my ability to translate technical content into visually engaging, user-friendly design, blending aesthetics with purposeful communication.